Elevating the Game
PXG Golf entrusted me with the challenge of creating a championship event logo for the second annual PXG College Golf Showcase, held at Scottsdale National Golf Course in Scottsdale, Arizona. This exclusive charity exhibition featured six elite college golfers alongside celebrity athletes Jerome Bettis and Rob Riggle in an eighteen-hole shootout, broadcast on the GOLF Channel on December 15, 2021.
Creative Direction
Design a premium, championship-level identity that is bold, impactful, and instantly recognizable. The logo needed to embody PXG’s premium brand presence while capturing the prestige of the event and its charitable mission. Additionally, the design had to be highly adaptable across marketing materials, television broadcasts, apparel, event signage, and promotional merchandise.
Inspired by the visual language of NCAA and professional sports event branding, I set out to craft a logo that exudes competitiveness, prestige, and tradition.
Inspired by the visual language of NCAA and professional sports event branding, I set out to craft a logo that exudes competitiveness, prestige, and tradition.
Key design objectives to includE
Championship-level aesthetics reflecting the premium nature of the event.
Seamless integration of PXG brand elements for consistency and recognition.
A visual connection to Scottsdale National Golf Course, reinforcing the event’s location and atmosphere
Concept
Concept Refinement
Selected Identity
The final logo embodies the event’s competitive spirit while aligning seamlessly with PXG’s premium identity. It stands as a bold symbol of excellence, charity, and championship golf, making an impact across all branding applications.
color palette
The color palette draws directly from the stunning landscape of Scottsdale National Golf Course. Midnight Mountain reflects the atmospheric hues cast by the McDowell Mountain range. Fairway Green is Inspired by the immaculately vibrant striped fairways. 7-Iron Silver is a nod to PXG’s signature brushed aluminum irons.
Check out the full match with the logo in use.
Photos and logos copyright PXG and are used for portfolio purposes only.