Objective
Refresh Mongoose.com from a corporate brand website into a fully functioning direct-to-consumer Shopify e-commerce site. Objectives included improving user experience, brand loyalty, and conversion rates—all while unifying every digital touchpoint through consistent UI/UX design.
My Focus
Clean, intuitive navigation & mobile-optimized interface - 65% of traffic on mobile.
Strong brand story through compelling and consistent visuals and messaging.
High-quality product experiences with interactive images, videos, and user-generated content.
Improve site performance with mobile optimized assets ensuring fast page loads.
Customer trust & retention supported by user-centric approach and robust support pages.
Omni-channel Integration displaying consistent brand experiences across social, email, and more.
Strong brand story through compelling and consistent visuals and messaging.
High-quality product experiences with interactive images, videos, and user-generated content.
Improve site performance with mobile optimized assets ensuring fast page loads.
Customer trust & retention supported by user-centric approach and robust support pages.
Omni-channel Integration displaying consistent brand experiences across social, email, and more.
Actions
The project had been on hold for two years, and I was brought in to build UI/UX components, refine the Figma design library, and ensure brand alignment across all digital platforms. With a focus on collaborative efforts and a systematic approach, I helped the cross-functional team create a visually appealing site loaded with parallax animation and engaging design elements.
Execution
Designed & Launched the new direct-to-consumer Mongoose website, including PDPs (Product Detail Pages), billboards, and Rich Landing Pages.
Design System Libraries
Built a responsive design library in Figma with annotated components and variants to guarantee brand consistency.
Collaboration
Led cross-functional collaboration to ensure the final coded website reflected the intended design and animations.
Efficient
Created all new layouts and content for the core site, support pages and delivered 33 PDP product experiences in just two months using the newly developed components, saving time and maintaining budget.
Results
Successful launch of a mobile-optimized Mongoose e-commerce site within one year, elevating digital customer experience. 225% Increase in Conversion Rate and 4% Revenue Growth in the first three months post-launch. Improved user engagement through dynamic, interactive design, establishing Mongoose as a leader in online bicycle retail.
Experience the playful animation, engaging content, and rich product experiences.
Try it on a mobile device, its a lot fun!
All images, logos, and designs featured in this portfolio that are associated with and are the property of Pacific Cycle and Mongoose. They are displayed here solely for the purpose of showcasing my personal contributions to these projects as part of my professional portfolio. Their inclusion does not imply any ownership, endorsement, or affiliation with Pacific Cycle and Mongoose beyond my role in their creation.