Grounds for adventure
Mongoose needed to boost brand awareness, drive e-commerce traffic, and secure retail partnerships while maintaining creative consistency across digital platforms. Additionally, the creative investment need to reinforce Mongoose’s position as a leader in adventure and performance cycling, delivering high-impact creative and tangible business results.
Goals & Key Focus
The campaign aimed to engage both casual and serious riders through a strategic mix of digital marketing, e-commerce optimization, and retail expansion. A key milestone was securing Mongoose’s first-ever placement in sporting goods retail, driving brand growth and visibility.
Actions
The multi-channel approach ensured Mongoose’s brand narrative resonated across platforms.
Digital Creative Execution
The campaign featured the design of billboards, landing pages, social content, e-commerce visuals, HTML ads, and motion graphics. To enhance efficiency and ensure brand consistency, a modular design system was developed in Figma, streamlining creative workflows. to enhance efficiency and maintain brand consistency across platforms.
Omni-Channel Distribution
Social Ads & Organic Growth (TikTok, Meta, YouTube, Google) and Email Marketing (Customer retention & loyalty)
Performance Optimization
Data-driven insights for website traffic, conversions, and ad ROI. Performed A/B testing to refine audience engagement.
Engagement Growth
Retail Success
Secured national buy-in from Dick’s Sporting Goods, strengthening Mongoose’s market presence through compelling digital storytelling.
This campaign played a pivotal role in Mongoose’s first-ever entry into the sporting goods retail space, a major organizational and sales milestone achieved through impactful creative execution and strategic marketing.
Experience the full campaign video
See how Mongoose took riders to the next level with "Enter the Playground." Watch the full campaign video now and experience the energy, creativity, and impact of this groundbreaking campaign!
All images, logos, and designs featured in this portfolio that are associated with and are the property of Pacific Cycle and Mongoose. They are displayed here solely for the purpose of showcasing my personal contributions to these projects as part of my professional portfolio. Their inclusion does not imply any ownership, endorsement, or affiliation with Pacific Cycle and Mongoose beyond my role in their creation.