Commissioned by a Big Yam design agency Scottsdale, Arizona, I developed graphics for Cruise America's rebranding in 2018. The goal was to create unconventional RV graphics that aligned with customer desires—blending in with traditional RV owners while maintaining Cruise America’s brand visibility. Balancing adventure-inspired imagery with strategic branding, I designed three tiers: large branding, scaled branding, and "disguised" branding—allowing customers to blend in while ensuring Cruise America's presence remained prominent.
All images, logos, and designs featured in this portfolio that are associated with and are the property of Big Yam and Cruise America. They are displayed here solely for the purpose of showcasing my personal contributions to these projects as part of my professional portfolio. Their inclusion does not imply any ownership, endorsement, or affiliation with Big Yam and Cruise America beyond my role in their creation.